Fabian Lindhofen

Fabian Lindhofen leads editorial and research at Crafins Studio. Before moving into editorial work, he spent almost four years as a data analyst at a large online retailer, working with large-scale commerce data, ranking signals and the behaviour behind purchasing decisions.

He brings that perspective into transparent evaluation frameworks today, analysing how products gain visibility and where visibility is mistaken for quality. He lives in Berlin and plays piano and guitar when the spreadsheets are closed.