Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make an inquiry through www.crafins.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: These are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit here.
  • Third-party cookies: This site uses Google Analytics to help us understand how you use the site and ways that we can improve your experience. For more information on Google Analytics cookies, see the Google Advertising Privacy FAQ. We also use Google AdSense, which uses a DoubleClick cookie to serve more relevant ads across the web. For more information on Google AdSense, see the Google AdSense Privacy FAQ.
  • Log files: These track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: These are electronic files used to record information about how you browse the Site.

Additionally, when you make an inquiry through the Site, we collect certain information from you, including your name, email address, and optionally your job title and company. When you submit data through a form, such as those found on contact pages, cookies are set to remember your user details for future correspondence. We refer to this information as “Inquiry Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Inquiry Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Inquiry Information that we collect to respond to any inquiries placed through the Site. Additionally, we use this Order Information to:

  • When in line with the preferences you have shared with us, provide you with information or marketing materials relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our website visitors and clients browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use the Device Information collected to improve the advertising of our services and for the practice of retargeting across the following platforms: LinkedIn, Facebook, Twitter, Instagram, and Google PPC (Pay Per Click) ads.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising by visiting the following links for specific platforms:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here or here.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to respond to an inquiry, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an inquiry through the Site, we will maintain your contact information in order to respond and for our records unless and until you ask us to delete this information. Data is securely password protected.

CHANGES

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail.